Chestnut on Pepto Road Show in August

Pepto-Bismol and Major League Eating's Joey Chesnut, the 2010 Nathan's Famous Hot Dog Eating Champion are launching a roadshow in August, hitting four U.S. cities.

Pepto-Bismol will host MLE-sanctioned eating competitions between Chestnut and a team of five local contenders at food festivals around the country, including the Bite of Oregon (Aug. 6 – 7, 2010), the Austin Ice Cream Festival (Aug. 14, 2010), the San Francisco Street Food Festival (Aug. 21, 2010) and the Buffalo Wing Festival (Sept. 4 – 5, 2010).

"Americans love to celebrate summer by getting together and enjoying food with friends, but sometimes the enjoyment of summer leads to eating just one too many," said Nathan Fox, Pepto-Bismol Brand Manager. "With the help of Joey and his love of food, we are reminding consumers to think of Pepto-Bismol* as they head out to their local summer festival."

Those who feel they have what it takes to challenge Chestnut can stop by the Pepto-Bismol booths at the local festivals and enter for a chance to take him on. Chestnut will be on-site to share his insider knowledge that leads him to victory time and time again – including how he stays clear of inevitable stomach upsets.

More information and a timeline of the events is available at facebook.com/peptobismol.